So you are thinking about selling your home. Here are some of the questions that you may be asking; What price can I get for my home? How will you market my home to stand out above others? What will it cost me to list my home with you? How do I select the right agent? I can tell you that all of these questions have been asked many times before and Carolyn Yarbrough has the answers.
Most agents market homes the old fashioned way, but in 2013 we think you deserve better. This is what Carolyn Yarbrough does to get homes sold instead of just listed.
How does the process begin, when we are thinking about selling our home?
Carolyn Yarbrough: “The first steps that I like to take with my clients, is setting up a meeting in their home. Usually I bring a full book of comps (comparable homes that have sold in their neighborhood) and we will go through each one to determine what the right price to sell your home at will be. Also I will go through our amazing listing presentation and show the potential home buyers exactly what I do to market their home.”
So after homeowners decide to hire you what is the next step?
Carolyn Yarbrough: “I usually bring a checklist with me that spells out everything for your home. I make sure that I understand all if any upgrades, the types of flooring in your home, what type of granite, new water heater and so on and so on. After all has been set I will have our marketing director schedule a professional photo shoot for your home. The photographer will take around 25-30 photos and will also set up a virtual tour as well. Our marketing director will also write great verbiage on how to best describe your home to potential buyers. After all the photos are taken and the verbiage is written we will create a 4 page property brochure for your home and place it in the flyer boxes on the for sale sign in front of your home. These will also be on display in our office as well. Most agents usually take their own photos and create a one page flyer that they print out on copy paper. I will always have the finest print materials to showcase your home.”
Other than creating great print marketing, what types of other marketing do you use to draw clients to your listings?
Carolyn Yarbrough: “We place the homes that we sell on multiple online syndications. These include: The MLS (Multiple Listing System) Where other agents will be able to send your property to their clients, we will place 25 photos of your home as well as a virtual tour. Zillow, where your home will be showcased with 25 photos, a virtual tour and since you will be listing with a Zillow Premier Agent your home will stay on the first page of its zip code. Trulia, where your home will be places as a premier listing with 25 photos and a virtual tour as well. Also we place our listings on Realtor.com with 25 photos a virtual tour and put your home into a “showcase” listing where it will be seen on average more times than a home listed on Realtor.com without the “showcase” status. Also a great resource that we have is Sotheby’s International Realty. Since we are a part of this wonderful company your home will be placed on SothebysRealty.com where it will be sent out to 17 of the top websites across the nation with premium placement. In my listing presentation I have a great video that explains exactly what Sotheby’s does to market a home, it really is a great video that explains it all. In addition to all of this marketing we will also showcase your home on both of our own personal websites which are www.ForSaleSanDiego.com and www.PointLomaRealEstateOnline.com. Both sites have top Google placement and will both help get more buyers to look at your home. My goal is to always get your home maximum exposure and to sell it for top dollar.”
Other than your aggressive marketing plan, what is your track record lately on getting homes sold?
Carolyn Yarbrough: “The market in 2013 has been amazing and currently we are in a sellers market. So far this year of 12 homes we have put on the market, we sold all at an average of 99% of the seller’s aggressive asking price and we have opened escrow in an average of 10 days. My business partner Svetlana Alleshouse and I also are the #1 in production for all 10 offices of Pacific Sotheby’s currently as well. If people are thinking of selling now is great time to do so, with so many buyers and so little inventory people can defiantly sell for top dollar.”